‘Novelty’ is One of the more abused phrases within the watch field. Almost, it’s used to explain the continual stream of latest designs and models getting made by watchmaking brands. But along with that, it conveys a way of newness and — promoting departments fervently hope — exhilaration. For example, https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/